Owning and operating a small business can be tremendously fulfilling, but it is not always easy. A great deal of thought and research should come first before making a decision that will affect you for a long time. Adequate research increases the chance for long term success. Examine your business idea and determine your potential for economic success before you spend time and money developing a business plan. Honest answers to this feasibility study will identify areas of strength and concern and provide insight into your market, competitors, start-up costs, sales and financing to help you make an educated decision about moving forward.